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  Black hat SEO refers to illegal tricks that revolve around the manipulation aimed at tricking or misleading search engines. Such practices try to game the engines into promoting a website over others, even while violating the engine’s quality guidelines. Such practices violate the guidelines established by such search engines as Google and Bing since they prioritize quality content and stable user experience delivery. The term “black hat” originates from Western films, where it is referred to as the “bad guys,” to show the deceptive nature of such practices. Common black hat SEO techniques include keyword stuffing, cloaking, PBNs such as private blog networks for manipulated link building. Keyword stuffing overuses keywords on a page, thus inflating its relevance in a disingenuous technique, which is more than what the user sees. Although they can produce amazing short-term traffic and rankings, that often comes with being severely punished by search engines. Read More:  htt...

  The Objective:  Grassdoor is one of the biggest Cannabis marketplace and delivery company in the US, where Cannabis is legalised in certain states. The brand was facing massive threat because of high number of backlinks with high spam score. This led to poor backlink quality and in-turn affected their website’s authority and traffic. Our goal was to reduce their spam score and improve the quality of traffic while creating high-quality backlink as well as recommending improvements on the website. The Solution : We first generated a report of spam links and submitted a removal request to Google for all the identified spam links. We created high-quality backlinks, including guest posts on reputable websites, to improve our website’s SEO. We also developed a strategy to rank our top category pages, which involved working on those pages to improve their search engine rankings. As a result of our efforts, those pages began to rank higher in search results, and our overall website ...

The Internet is filled with more digital content than ever before. From brands to personal brands, everyone is creating content to entice their audience. It would be modest to say that AI has added fuel to this. AI has actually blown this up multi-fold. With tools like ChatGPT, Perplexity, Gemini, etc. it is easier than before to research, plan and product content.   But all of the above is just a rosy picture. Like everything else, this content boom has its own downside. Here is a statistics: an estimated 80% of all B2B content is now AI-generated, but most of them end up getting ignored. On average, Indian consumers scroll past over 600 branded content a week across social, search, and email. All for a failing engagement and to test people’s patience. Read More:  https://kreativstreet.com/resources/blog/slow-marketing-strategy-complete-guide

  The Objective: HCL’s Straight Talk is a multi-media forum for the peer-to-peer exchange of experience-based insights among senior technology leaders. It is  specifically  designed to help them find  practical  solutions to current challenges, drive  measurable  business results, and advance their  professional  careers. The key objective from an SEO perspective was to  significantly  improve search engine rankings for relevant keywords and increase  overall  website visitors. The Solution: We began our work by  thoroughly  analyzing the website and  understanding its  current visitors. This process involved detailed keyword research, content audit, local listing optimization, competitor analysis, and creating  high-quality  backlinks. Based on our analysis, the following steps were implemented: Read More:  https://kreativstreet.com/resources/blog/slow-marketing-strategy-complete-guide

  The Internet is filled with more digital content than ever before. From brands to personal brands, everyone is creating content to entice their audience. It would be modest to say that AI has added fuel to this. AI has actually blown this up multi-fold. With tools like ChatGPT, Perplexity, Gemini, etc. it is easier than before to research, plan and product content. But all of the above is just a rosy picture. Like everything else, this content boom has its own downside. Here is a statistics: an estimated 80% of all B2B content is now AI-generated, but most of them end up getting ignored. On average, Indian consumers scroll past over 600 branded content a week across social, search, and email. All for a failing engagement and to test people’s patience. More content is not translating to more eyeballs or more conversion. Marketers are finding it difficult to justify their efforts. A travel-SaaS company tripled their content output over 6 months, only to realise the outcome has not ...

  Search engine optimization (SEO) in 2025 doesn’t look anything like it did five years ago. Algorithms are smarter. Users are more discerning. And AI-driven search tools, from Google SGE to Perplexity, Gemini, and OpenAI’s search interfaces, have changed the nature of visibility itself. If you’re still partnering with an SEO company based on past reputation, backlinks alone, or “guaranteed rankings” promises, it’s time to reassess. The best SEO companies today are AI-literate, data-rich, platform-native, and business-oriented. In this blog, we break down the 10 definitive traits you must look for in a great SEO company in 2025, especially if your goal is long-term organic growth, qualified leads, and strategic visibility. Know More About 10 Traits of a Good SEO Company You Require in 2025