5 Reasons Why D2C Brands Must Adopt AI SEO Now
D2C brands saw a 20–30% decline in organic traffic in the past year alone as AI-powered search disrupts traditional discovery paths. The culprit? Zero-click results, chat-based answers, and shifting consumer habits that skip Google altogether. As Google, Bing, and new platforms converge on AI-generated results, the legacy SEO playbook is rapidly becoming irrelevant. For any D2C brand, collaborating with a progressive Search Engine Optimization Agency that gets AI is no longer a growth hack, it’s a survival tactic. Let’s discuss five strong reasons why AI-driven SEO is now a necessity for D2C businesses. 1. AI Overviews Are Replacing Traditional SEO, and Drastically Reducing Your Clicks More than 72% of Google searches currently have AI Overviews, snippets created by large language models summarizing web content in real-time within search results. But there’s a catch: these overviews decrease actual website clicks by 35%, while they boost impressions. For D2C brands, that e...