Why Slow Marketing is the Smartest Move in 2025 and Beyond: Your Complete Guide
The Internet is filled with more digital content than ever before. From brands to personal brands, everyone is creating content to entice their audience. It would be modest to say that AI has added fuel to this. AI has actually blown this up multi-fold. With tools like ChatGPT, Perplexity, Gemini, etc. it is easier than before to research, plan and product content. But all of the above is just a rosy picture. Like everything else, this content boom has its own downside. Here is a statistics: an estimated 80% of all B2B content is now AI-generated, but most of them end up getting ignored. On average, Indian consumers scroll past over 600 branded content a week across social, search, and email. All for a failing engagement and to test people’s patience. More content is not translating to more eyeballs or more conversion. Marketers are finding it difficult to justify their efforts. A travel-SaaS company tripled their content output over 6 months, only to realise the outcome has not ...