Pixelpreneur: Your Hub for Digital Growth and Innovation

  Duplicate content is very much the same or highly similar content that appears on multiple web pages-distributed among pages of either the same website or multiple websites. Duplication is caused by many factors, such as technical problems, content syndication, or even inadvertent copying. When search engines encounter duplicate content, they face challenges in determining which version to index and rank, which can dilute the visibility of all affected pages. The implications of duplicate content on SEO are very severe. Even though Google does not directly penalize you for duplicate content, the search engine ranking of your website can still be affected. Often, search engines become confused and don’t know which of the page with duplicate content best fits the respective search query. As a result, all pages would likely land below their true positions in SERPs had they been unique. Read More:  https://kreativstreet.com/resources/glossary/what-is-duplicate-content/

  Black hat SEO refers to illegal tricks that revolve around the manipulation aimed at tricking or misleading search engines. Such practices try to game the engines into promoting a website over others, even while violating the engine’s quality guidelines. Such practices violate the guidelines established by such search engines as Google and Bing since they prioritize quality content and stable user experience delivery. The term “black hat” originates from Western films, where it is referred to as the “bad guys,” to show the deceptive nature of such practices. Common black hat SEO techniques include keyword stuffing, cloaking, PBNs such as private blog networks for manipulated link building. Keyword stuffing overuses keywords on a page, thus inflating its relevance in a disingenuous technique, which is more than what the user sees. Although they can produce amazing short-term traffic and rankings, that often comes with being severely punished by search engines. Read More:  htt...

  The Objective:  Grassdoor is one of the biggest Cannabis marketplace and delivery company in the US, where Cannabis is legalised in certain states. The brand was facing massive threat because of high number of backlinks with high spam score. This led to poor backlink quality and in-turn affected their website’s authority and traffic. Our goal was to reduce their spam score and improve the quality of traffic while creating high-quality backlink as well as recommending improvements on the website. The Solution : We first generated a report of spam links and submitted a removal request to Google for all the identified spam links. We created high-quality backlinks, including guest posts on reputable websites, to improve our website’s SEO. We also developed a strategy to rank our top category pages, which involved working on those pages to improve their search engine rankings. As a result of our efforts, those pages began to rank higher in search results, and our overall website ...

The Internet is filled with more digital content than ever before. From brands to personal brands, everyone is creating content to entice their audience. It would be modest to say that AI has added fuel to this. AI has actually blown this up multi-fold. With tools like ChatGPT, Perplexity, Gemini, etc. it is easier than before to research, plan and product content.   But all of the above is just a rosy picture. Like everything else, this content boom has its own downside. Here is a statistics: an estimated 80% of all B2B content is now AI-generated, but most of them end up getting ignored. On average, Indian consumers scroll past over 600 branded content a week across social, search, and email. All for a failing engagement and to test people’s patience. Read More:  https://kreativstreet.com/resources/blog/slow-marketing-strategy-complete-guide

  The Objective: HCL’s Straight Talk is a multi-media forum for the peer-to-peer exchange of experience-based insights among senior technology leaders. It is  specifically  designed to help them find  practical  solutions to current challenges, drive  measurable  business results, and advance their  professional  careers. The key objective from an SEO perspective was to  significantly  improve search engine rankings for relevant keywords and increase  overall  website visitors. The Solution: We began our work by  thoroughly  analyzing the website and  understanding its  current visitors. This process involved detailed keyword research, content audit, local listing optimization, competitor analysis, and creating  high-quality  backlinks. Based on our analysis, the following steps were implemented: Read More:  https://kreativstreet.com/resources/blog/slow-marketing-strategy-complete-guide