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Blogger’s Park: How SEO strategies need to adapt to new search behaviours

 

AI has rewritten the rules. Search behaviour has changed. The Internet is flooded with AI-written content. Traditional SEO strategy is failing big time with organic traffic down by 15-25% as per a recent survey by Bain. Most CMOs are still grappling with how to adapt their SEO strategies to today’s fragmented search behaviour.

Gen AI is a work in progress, and will be this way for next few years. While AI speeds things up, it's the human touch: original, authoritative, and intentional; that will build trust.

By Neeraj Sancheti

Not long ago, SEO was a straightforward game: find the right keywords, publish optimised content, build backlinks, and climb the ranks. Land in the top three, and the traffic rolled in. Simple. Celebratory.

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