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The Indian multinational, Public Sector bank, State Bank of India, launched its #KindnessIsCool campaign in March 2021, curated by Gurgaon-based integrated marketing agency, kreativ street. The Campaign sought to find the answer for- why isn't there enough kindness on the internet. It tried to address the negativity and trolling we often see on social media platform. The Campaign kick- started with a  Campaign Video on Twitter; The spot shows the behaviour change in a young man from a loving and caring guy in real life to a disrepectful person when he is online and stresses the need to be kind, even online who we truly are. Know More About The Campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street : https://www.exchange4media.com/marketing-news/sbis-latest-campaign-urges-people-to-be-nice-on-social-media-113913.html

  01 Are you visible for the prompts your buyers actually ask? 02 Is AI describing your brand the way you would describe it? 03 Are you tracking mentions, or what actually drives the pipeline? 04 Can you see visibility on AI by service line and geography? Kreativ Street brings the judgement, the strategy, and the application to ensure the outcome. Semrush Enterprise brings the data and the intelligence. Together, we help B2B enterprises solve the AI visibility puzzle — with clarity and precision. Meet us at the Kreativ Street × Semrush Enterprise booth at B2B World Summit, March 20, 2026 | The Chancery Pavilion, Bengaluru. Know More About Visibility on AI is not one problem. It is four  

  AI has rewritten the rules. Search behaviour has changed. The Internet is flooded with AI-written content. Traditional SEO strategy is failing big time with organic traffic down by 15-25% as per a recent survey by Bain. Most CMOs are still grappling with how to adapt their SEO strategies to today’s fragmented search behaviour. Gen AI is a work in progress, and will be this way for next few years. While AI speeds things up, it's the human touch: original, authoritative, and intentional; that will build trust. By Neeraj Sancheti Not long ago, SEO was a straightforward game: find the right keywords, publish optimised content, build backlinks, and climb the ranks. Land in the top three, and the traffic rolled in. Simple. Celebratory. Know More About  Blogger’s Park: How SEO strategies need to adapt to new search behaviours

  Neeraj Sancheti, Founder & CEO of Kreativ Street, highlights that slow marketing focuses on meaningful storytelling, trust, and authenticity, using intention-led content, AI-human collaboration, and long-term community building to foster deeper relationships, sustainable growth, and lasting brand loyalty. Sarah, a VP of Marketing at a SaaS company, produced 847 pieces of content last year. Her team generated 12,000 leads. Yet their pipeline remained flat, customer lifetime value declined, and her best customers increasingly came from word-of-mouth referrals she couldn’t track or replicate. Know More About  How slow marketing fosters deeper customer relationships and builds lasting brand

Programmatic SEO has given SEO a whole new meaning. A revolutionary concept, it may seem quite daunting at first. However, it is changing the conventional SEO rules and giving rise to modern search engine optimization methods that can address huge traffic issues by publishing greater volumes of web pages.  Programmatic SEO simply refers to automatically creating huge numbers of keyword-targeted landing pages. It has made it easier for companies to create hundreds and thousands of pages targeting thousands of keywords without investing in manually designing, writing, or publishing those pages. Biggies like Yelp, TripAdvisor, Zillow, etc., can generate thousands of web pages with millions of page views using programmatic SEO.  How to do programmatic SEO? Keyword research The keywords you want to target are the driving force of programmatic search engine optimization. Find keywords that are similar to each other with slight variations. e.g., hotels in (city name) is a simple exam...

Accelerated Mobile Pages or AMP refers to the open-source framework focusing on the loading speed of web pages in mobile devices. Google launched AMP in 2016 to ensure fast-loading web pages for an overall improved user experience, especially with the increasing usage of mobile internet over desktop browsing. The AMP framework achieves this by limiting JavaScript, simplifying HTML, and also using a Content delivery Network (CDN) to deliver cached content quickly. These AMPs will use AMP HTML, AMP JavaScript, and AMP CDN as the primary building blocks. AMP HTML is simply a standard HTML but cut down in size by omitting certain elements that would otherwise slow it down. AMP JavaScript is loaded asynchronously and it ensures that content is rendered before all scripts are fully loaded. CDN ensures that AMP cached versions are ready for access to further enhance loading times. Read the full blog here:  https://kreativstreet.com/resources/glossary/what-are-accelerated-mobile-pages/ ...

In today’s fast-paced world, it seems our attention span is getting shorter and shorter, and we want instant access to all sorts of information easily. This makes the likes of Zero Click Searches come alive, also known as Featured Snippets. These are special results within a search which present information right there on the search page without having to click on links or visit different web sites for answers. Zero-click searches are important because they offer swift answers, which improves user experience and accommodates the need for faster access to information. Although the direct clicks may decline, companies still benefit as new users are introduced, and the brand continues to find a stronger presence. Read the full blog here:  https://kreativstreet.com/resources/glossary/zero-click-searches/

A broken link is a hyperlink that points to a nonexistent or unreachable webpage or resource. When users click on a broken link, they usually receive an error message, such as “404 Not Found.” These problems can occur for many reasons, including changes in URL structure, deletion of content, or typographical errors in the link itself. Broken links create problems for user experience and also search engine optimization. They irritate users who find themselves led toward pages that aren’t there—they tend to bounce out of the site again—and they could cause a drop in site engagement in general. In addition, broken links cast a shadow on a site’s appearance in the eyes of search engines, which might affect the site’s rankings on given search results. Addressing broken links is central to maintaining website integrity. Routinely vetting a site for broken links can help in spotting and addressing these issues. There are many tools available that can assist in finding broken links, such as li...

Not long ago, a dip in website traffic triggered instant panic. Was it a Google update? A technical issue? A competitor outranking us? Today, many brands are seeing traffic decline even when rankings are stable, content is strong, and nothing appears “broken.” And that confusion is understandable. But here’s the uncomfortable truth: Traffic loss is no longer a reliable signal of failure. It’s a signal that how people discover, evaluate, and decide has changed. When Search Stops Being a Destination Search used to work like a map. You asked a question. Google gave you ten links. You clicked, explored, and decided. Today, search behaves more like a concierge. You ask a question, and an AI system summarizes options, explains trade-offs, and nudges you toward a decision, often before you ever visit a website. Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, they don’t just retrieve information. They interpret it on your behalf. And when interpretation replaces navigation, clicks...

For years, visibility meant ranking on Google. In 2026, visibility means being referenced wherever decisions are being formed, often before a search result is ever clicked. Generative Engine Optimization (GEO) is not a new SEO tactic. It is the outcome of a much larger shift: people no longer “search,” they ask, compare, validate, and decide across multiple systems at once. This article breaks down the most important GEO trends shaping 2026, and what they mean for brands that want to stay discoverable in an AI-led world. Trend 1: Discovery Is Fragmented, And That’s Permanent Search is no longer a single destination. By 2026, discovery routinely happens across: Search engines AI assistants Social platforms Communities and forums Reviews, creators, and peers  Read the full blog here:  https://kreativstreet.com/resources/blog/geo-trends/