Programmatic SEO: What Is It And How To Do It?

Programmatic SEO has given SEO a whole new meaning. A revolutionary concept, it may seem quite daunting at first. However, it is changing the conventional SEO rules and giving rise to modern search engine optimization methods that can address huge traffic issues by publishing greater volumes of web pages. 

Programmatic SEO simply refers to automatically creating huge numbers of keyword-targeted landing pages. It has made it easier for companies to create hundreds and thousands of pages targeting thousands of keywords without investing in manually designing, writing, or publishing those pages. Biggies like Yelp, TripAdvisor, Zillow, etc., can generate thousands of web pages with millions of page views using programmatic SEO. 

How to do programmatic SEO?

  1. Keyword research

The keywords you want to target are the driving force of programmatic search engine optimization. Find keywords that are similar to each other with slight variations. e.g., hotels in (city name) is a simple example in which you can target hundreds and thousands of keywords creating similar content for a huge number of keywords just by replacing city names. 

Read the full blog here: https://kreativstreet.com/resources/blog/programmatic-seo-what-is-it-and-how-to-do-it/


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