The Campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street

The Indian multinational, Public Sector bank, State Bank of India, launched its #KindnessIsCool campaign in March 2021, curated by Gurgaon-based integrated marketing agency, kreativ street. The Campaign sought to find the answer for- why isn't there enough kindness on the internet. It tried to address the negativity and trolling we often see on social media platform.

The Campaign kick- started with a  Campaign Video on Twitter; The spot shows the behaviour change in a young man from a loving and caring guy in real life to a disrepectful person when he is online and stresses the need to be kind, even online who we truly are.

Know More About The Campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street : https://www.exchange4media.com/marketing-news/sbis-latest-campaign-urges-people-to-be-nice-on-social-media-113913.html

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